Email marketting

recently i have been passing through a site and read an article about email marketing.email marketing is and essential promotion tool for content sites.by providing subscription feature you can ensure users coming back to your site along with that email marketing can be used as a promotional tool and also for giving publicity to your new products.

but email marketing is one painful service to manage.thought its so useful the webmasters should be well aware that they can lose their subscribers so easily.also poor quality emails can give a bad name to service too. the frequency of mailing can also be a determining factor.

according to me if you are an email marketer. you should try weakly or bi monthly emails. monthly is too long while daily is too short.According to a 2006 Epsilon Interactive consumer e-mail study, 73 percent of consumers will unsubscribe if they feel that a company sends e-mail too frequently. Consumers are willing to receive e-mails with almost any frequency as long as the content of the message remains relevant and valuable to them.so make sure you have quality content .proper use of pictures and styling will also help.avoid mistakes in language .

and so i find this article pretty useful since they have mentioned the facts and tips.this article has been written by Andre Wagner .i have given the link below so that you can read the content directly from article city.

click here to read the article

preview of the article....

"

The CAN-SPAM Act doesn’t specify what types of e-mail content to send to your e-mail list subscribers. The best practice is to send e-mail content that matches your audience’s expectations or interests. Here are some tips for setting expectations for your potential e-mail list subscribers and for sending e-mail content that matches their expectations as well as their interests:

- Include a description of your e-mail content and your typical frequency in your sign-up process. For example, if you send a monthly e-mail newsletter along with periodic promotions to your e-mail list, your e-mail list sign-up form might include a sentence that reads Signing up allows you to receive our monthly e-mail newsletter as well as periodic special offers related to our newest products.

- Send only the content that your e-mail list subscribers expect you to send. For example, if potential e-mail list subscribers share their e-mail address in order to receive a quote for your services, don’t send them offers unless they gave you permission as part of requesting a quote.

- Allow your e-mail list subscribers to choose their own interests. If you send several....."